Ruben Cress

The Concept

The challenge for this commercial shoot, was to communicate with, and reach all audiences. Preston Palace is an successful and popular all-inclusive Hotel, Restaurant & Nightlife experience, they reach a broad enthusiastic audience. It would be quite the challenge to get attention from all of the different segments in one single story. Mostly because there are so many stories to be made and told in Preston Palace by so many different people.

I translated a few of these stories in photographs
Once upon a time…